CCI provides practical tools for critical thinking and persuasive communication. It combines principles for concise communication with efficient technology for document and presentation production. The solution has been proven successful in the Americas, Asia/Pacific, Europe and Africa/Middle East.  

Competitive Advantage

To win acceptance, you must present a reasoned case for change. You gain a competitive advantage when you consistently provide documents and presentations that answer your customer’s questions and help them make informed decisions. The persuasive flow of communication created with the CCI solution will allow your customer to easily understand how your offer creates value for them. The solution will guide you to identify customer needs and create a document story with a persuasive message and focused content. Coaching, guidance and self-learning tools embedded in the daily work flow will maintain high quality communication and performance. The result for your organization is a sustainable competitive advantage.

Customer Value

CCI will help you maintain consistent communication that persuasively presents the value of premium products. This is key to gaining new business and upgrading to flagship products. Effectively communicating your winning proposition will empower the sales of your premium products and services by clearly presenting the benefits that create value for your customers. These customer benefits must be focused on what matters to each customer rather than general benefits found in a brochure.

Sales Process

CCI provides a powerful solution for companies selling premium products or services. If your sales organization practices Benefit Selling and the SPIN method, CCI will complete and elevate your offer in multiple languages and currencies.

Customer Focus

CCI allows you to dynamically focus your offer as markets evolve. Real time analytics, integrated coaching and guided daily processes combine to quickly implement and perform offer adjustments.

Users and managers craft, adjust and track communication with a focus on customer value and sales success. The tracking of results is driven by the user’s desire to improve the success rate of future customer communications. The result is more accurate analytics based on sales communication data rather than from inaccurate or inflated sales projections and goals.

Integrated coaching maintains quick adjustment implementation and performance for new and experienced employees.

Support for Artificial Intelligence

Chat GPT and other AI interfaces can only search for and reorganize what already exists. Thus, anything AI produces is a sorting and reorganization of what human writers have published. The usefulness of search results, whether directed by human or machine intelligence, depends on asking the right questions.

The Comunico system is based on a simple graphic model for inductive reasoning. The model uses a structure chart framework that is supported by easy-to-follow rules for thinking through a problem or opportunity and defining issues and the questions your research should address. The rules also guide the selection and organization of research results. Comunico, thus, helps to balance human and AI generated content creation. This balance helps organizations to implement AI in a controlled and focused way.

Comunico Capture and Labeling of Data

Successful implementation of AI starts with collecting and labeling the organizations data to train the AI model. Most organizations find that the lack of logical structure and the inconsistencies within their data set make this task difficult.

Comunico eliminates the effort and often subpar results of these first steps in the AI stack by capturing and labeling data during the creation process. In other words, the data is optimized at the entry point and flows though the full life cycle of storage and reuse to be more easily and effectively consumed by AI systems.