A timeless and universal requirement for success is the ability to communicate effectively: 

1. Persuade others to take a recommended action

2. Convince others that our reasoning and conclusions are sound

OptiCo is committed to helping individuals and organizations increase success with our proven communication method. The OptiCo method optimizes all types of communication from email and blog posts to complex proposals and reports. The method uses a unique idea structure to focus the meaning of your communication. The result is efficient creation of a concise and effective message.  

It has been said that today’s world is drowning in information and starving for wisdom.  There is a system for making sense of all this information, and it has undergone refinement for 2,500 years—rhetoric.   Rhetoric is the art of using language effectively.  The rules of rhetoric are not arbitrary; they mirror the way the mind works.  Plato and Aristotle did not invent these rules. Rather, they discovered the information structures that our minds use to make sense of the world. Based on this time-proven rhetoric, Walter Lowney developed a practical and effective method for both persuasive and informative communication. 

We look for patterns to make sense of information. The methods and pace of communication may change, but the structure of ideas required for effective communication is timeless. Structure creates meaning. The OptiCo idea structure uses a simple visual model to guide critical thinking and development of a clear central message supported by detailed evidence. The meaning of ideas organized with OptiCo is easily understood and persuasively communicated. 

The patented OptiCo process consistently delivers high quality documentation. This universal idea structure has proven to be effective in over eighteen languages. Standardized formats provide consistent documents and presentations that focus solutions on what matters most to your customer. The OptiCo idea structure includes a unifying, core message that is supported by organized, relevant detail. Centralized control of formats and content libraries insures consistency and accuracy. The final communication is always complete, concise and convincing.


Persuasive Message - The universal structure mirrors our natural thought process to effectively communicate meaning.

Concise Content - The structured templates use principles for concise communication to organize and focus content.

Consistent Output - The centralized control of formats and content libraries protects product and brand integrity.  


OptiCo software dynamically generates multiple output formats including PowerPoint, PDF and Word. The solution has broad application and adaptability.